this is what's degenerating your entrails

The necessary correlate of musical standardization is pseudo-individualization. By pseudo-individualization we mean endowing cultural mass production with the halo of free choice or open market on the basis of standardization itself. Standardization of song hits keeps the customers in line by doing their listening for them, as it were. Pseudo-individualization, for its part, keeps them in line by making them forget that what they listen to is already listened to for them, or "pre-digested".

theodor w. adorno (on popular music)